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Big Changes Coming to Google Ads: No More “Average Position” Metric
We often tell our healthcare marketing clients that “set it and forget it” is an awful policy when it comes to paid digital advertising. It’s so important to continue to track your ads, reallocate your...
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Direct Mail Is NOT Dead: 5 Reasons It Still Works for Healthcare
Direct mail is not dead. At a time when email inboxes are overflowing, how else can you reach prospective patients in your area without overwhelming them? In fact, a piece of healthcare-related mail...
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5 Challenges for Advertising Healthcare on Google
With 3.5 billion Google searches made every day, there’s no question that businesses need some sort of presence on the world’s most popular search engine to succeed online. And the most efficient way...
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Can Pandora, Spotify and iHeart target Healthcare Patients with laser precision?
Radio in the 21st century If you haven’t considered digital audio for healthcare marketing, it’s time to put it on your list. The big players include Pandora, Spotify, and iHeart. They deliver both...
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COVID-19: Healthcare Marketing Adjustments To Make in Response to Coronavirus
Our team at Healthcare Success is currently advising clients about how they should adjust their marketing efforts in response to the COVID-19 national emergency, and I thought I would share some of our...
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COVID Healthcare Marketing Questions: Pause, Pivot, or Push Forward
COVID-19 has changed the healthcare industry quicker in the last two weeks than in the last 50 years. With medical practices temporarily shutting down and elective procedures put on hold, what should...
View ArticleWebinar: How to Rebuild Your Practice Now and After COVID-19
The following webinar was sponsored by the American Osteopathic Association, and took place Thursday, May 7. Almost every osteopathic practice has experienced financial loss due to the COVID-19...
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Addiction Treatment Center Marketing Webinar: How to Adjust Now and After COVID
We have never seen an addiction treatment landscape like the one that continues to evolve due to COVID-19. Stewart Gandolf, CEO, Healthcare Success Kathy Gaughran, Senior Marketing Strategist,...
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Healthcare Marketing to Seniors: How to Create and Distribute on-Target...
Is your “marketing to seniors” an audience turn-off? Are you inadvertently alienating the mature audience that you want to attract? Many people get genuinely upset—insulted, really—for a simple...
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Why You Should Not Abandon Traditional Media Advertising (& What to Do Instead)
The pendulum has swung dramatically from traditional to digital media marketing in the healthcare marketing industry over recent years. Digital ad spending surpassed traditional media spending in 2019...
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